Sending rules
Rules that apply to every recovery campaign: how often one customer can be emailed, when emails may go out, and who never gets them.
- Frequency Limit: Emails per Address and Period (days)
- Send Window: Quiet Hours, Send From / Send Until and Sending Days
- Unsubscribed card in the sidebar with Find an address
Frequency limit
Across all campaigns, an address gets at most this many recovery emails in the period. Emails over the limit wait (checked every 6 hours) until the address is below it again.
The most campaign emails one address can get in the period.
The rolling window the limit applies to.
Send window
Campaign emails go out only in these hours and on these days, in your site's timezone (shown on the tab). An email that falls due outside them waits for the next allowed time, and the cart's timeline shows "Campaign email postponed".
Only send between the times below.
In 30-minute steps. An earlier "Send Until" than "Send From" runs overnight, for example 21:00 until 07:00 the next morning. Equal times mean the whole day.
The days a send window can start on. With none ticked, every day is allowed. Days apply even when Quiet Hours is off, so you can, for example, skip Sundays without setting hours.
Unsubscribed
Every recovery email, Free or campaign, carries an unsubscribe link and a one-click unsubscribe header that mail apps show as an "Unsubscribe" button. Unsubscribed addresses never get another cart reminder: they never join a campaign, and a campaign already running for them ends at once, without retries.
The Unsubscribed card in the sidebar manages that list:
- The list: the newest entries, 10 at a time with Show more. Each shows a masked address such as
s***@example.com, how it was added, and when. An address is added by the Unsubscribe link, by One-click (mail app), or when an admin stops emails for a cart (Stopped by an admin). - Find an address: enter a full email address and click Search. You'll see "This address is unsubscribed." or "…is not unsubscribed." Only a coded fingerprint is stored, so partial searches aren't possible.
- Re-subscribe: removes the address from the list, so it can get cart reminders again from both Free and campaigns. Only do this when the customer asks.
The list itself belongs to the Free plugin and keeps working without a Pro license. See Unsubscribe.