AEO analysis
Answer Engine Optimization: how ready each entry is to be picked as a featured answer, a voice answer or an AI answer. Rule-based, explained check by check.
What AEO means
Answer engines quote a short, direct answer right below a question. The AEO score measures whether your content asks the questions people ask and answers them in a quotable form. It's scored like the SEO score (80+ good).
A question heading ends with "?", or starts with what, how, why, when, where, who or which and has 3+ words.
AEO checks
| Check | Good when |
|---|---|
| Questions as Headings | At least one question is a heading. If a question is buried in a paragraph, it's quoted so you can promote it. |
| Direct Answers | 75%+ of question headings are followed by a first sentence of 40 words or fewer that answers it. |
| Definition Clarity | "What is…" answers say "is", "are", "means", "refers to"… in the first sentence. |
| Answer Completeness | Answers are at least 20 words, and answers over 300 words use a list or table. |
| FAQ Section / FAQ Opportunity | 2+ FAQ questions and answers are found. With 2+ question headings but no FAQ, it suggests one. |
| Featured-Answer Summary | Content over 150 words opens with a 20–80 word summary. |
| Answer Formats | How-to content uses a numbered list; comparisons ("vs", "compare") use a table. |
How FAQ structured data is found
FAQPage structured data is added automatically to a post or page (not the front page) when 2+ questions and answers are found in the content:
- Details blocks: every Details block (summary = question, content = answer).
- An FAQ section: a heading containing "FAQ" or "Frequently asked questions", followed by question subheadings one level deeper (e.g. FAQ as H2, questions as H3 ending in "?") with their answers below.
## Frequently asked questions ### Do you ship to Canada? Yes. Orders arrive in 5–8 business days. ### Can I return an item? Yes, within 30 days of delivery.
Content made with a page builder may not be detected (the content is read as saved). You can always add an FAQ with the Schema Generator instead. Turn automatic FAQ markup off under Schema & Entity.
The quotable answer pattern
- Ask the question in a heading, in the words people use.
- Answer it in the first sentence, in 40 words or fewer.
- Then add the detail: steps as a numbered list, comparisons as a table.
- Open long content with a 20–80 word summary.