WooCommerce SEO
With WooCommerce 8.0 or newer active, products, product categories and tags get the same SEO tools, plus product checks, image alt text, product structured data and a catalog overview.
Products
- The SEO box on every product, with the search preview, fields, social and analysis.
- Product image alt text: one field per product image, right in the SEO box.
- Sharing tags:
og:type"product" with the price and currency. - Internal link suggestions include the product's upsells and cross-sells.
Product analysis
| Check | Good when |
|---|---|
| Description Length | The description has 150+ words. |
| Short Description | It's filled in. |
| Category | A category other than "Uncategorized". |
| Product Attributes | Visible attributes exist. |
| Product Image · Image Alt Text | A main image, and alt text on the main and gallery images. |
| Focus Keyword in Title / Meta Description / Description | The keyphrase is used. |
| Price (Offer) · Product Identifier · Brand · Description · Reviews & Rating | The data product structured data is built from: a price, a GTIN/UPC/EAN/ISBN, a brand, a description and reviews (Product Schema Checks). |
Product structured data
Schema & Entity → Product Structured Data (WooCommerce):
- WooCommerce (default): WooCommerce prints its own Product markup.
- This plugin: the product joins the page's connected graph (the page becomes an ItemPage) with name, description, SKU, GTIN, brand, image, an Offer (or AggregateOffer for variable products) with price, currency and availability, and the review rating. WooCommerce's copy is switched off.
Either way, WooCommerce's separate WebSite and BreadcrumbList markup is switched off so they aren't duplicated.
Shop page & archives
- The Shop page uses the Shop page's own SEO box for its title, description and canonical.
- Product categories and tags have SEO fields on their Edit screens and appear in Search Appearance and sitemap settings.
- Filtered and sorted shop and category URLs (
?orderby=,?min_price=,?filter_color=…) are noindexed automatically.
Catalog SEO
Audits → Catalog SEO: published products, and how many have an SEO title, meta description and focus keyword. The products list shows each one's SEO score, title and description status and alt text, with filters for missing fields and an Optimize link.
- KPI cards with percentages
- Products list with SEO score rings and Set / Missing badges
Catalog Insights (merchant-listing readiness, identifiers, variations, category coverage), store indexing rules and product placeholders. See Catalog SEO (Pro).