Brand voice & templates
Make every description sound like your brand, follow your own structure, and write in your customers' language.
The Pro Settings tab shows one card at a time, picked with the buttons at the top: Voice Profiles, Templates, Languages, SEO, Bulk Jobs and Review & History. Save Changes saves all of them at once.
- Card buttons: Voice Profiles, Templates, Languages, SEO, Bulk Jobs, Review & History
- A saved voice profile (Name, Tone, Audience, Style guidelines, Words to avoid), Add profile and Default Profile
Voice profiles
Up to 10 reusable profiles. Click Add profile, fill it in and save.
| Field | Example |
|---|---|
| Name | Main store voice |
| Tone | Professional (default), Friendly, Luxury, Playful, Technical, Minimal |
| Audience | Busy parents shopping on mobile |
| Style guidelines | Short sentences. British spelling. Mention care instructions. |
| Words to avoid (comma-separated) | cheap, amazing, best-ever |
Default Profile (None by default) is preselected in the product box and for new bulk jobs (save new profiles first to choose them). Words to avoid are also flagged by the quality check.
Content templates
Up to 20 templates, each for one content type, with your own structure. Click Add template; a template needs both a name and instructions, or it isn't saved. To remove one, clear its name and save.
| Field | Example |
|---|---|
| Name | Apparel description |
| Content type | Long description (default), or any other type |
| Structure and instructions | An opening paragraph, a "Key features" list of 4 bullets, then a "Care" paragraph. |
Choose a template in the product box or a bulk job. It applies only when generating the type it was made for. Templates for Meta title and Meta description are removed if you save with SEO turned off. Variation and category generation don't use templates, even though Variation description and Category description appear in the Content type list.
Languages
Output Languages: tick the languages to offer. Your site language is always available, and WPML or Polylang languages are added automatically. 35 languages are available, including German, French, Spanish, Italian, Portuguese, Dutch, Polish, Japanese, Chinese, Arabic and Hindi.
Choose a language in the product box or a bulk job. The AI writes natively in it rather than translating word for word, and keeps brand names, model numbers and units. Leave it on the product's own language to follow WPML or Polylang.
Using them
In the product box, the Generation options bar has Brand voice, Template, Language and (with SEO) Focus keywords. They apply to every Generate and Rewrite click. See Generation options.