Conversion elements

Elements that raise order value and confidence: an order bump, recommendations, free-shipping progress, guarantees and testimonials, plus richer Cart and Thank You pages.

Pro
  • Order Bump offer above Payment
  • Free Shipping Progress bar
  • Guarantee and Testimonial in the summary column

At a glance

ElementPages
Order BumpCheckout
Advanced Order SummaryCheckout
Marketing ConsentCheckout (once)
Product RecommendationsCart, Checkout
Free Shipping ProgressCart, Checkout
Shipping CalculatorCart (once)
Guarantee · Benefits · Testimonial · SupportAll pages
Order Status Message · Downloads · Delivery Details · Additional Order Details · Order RecommendationsThank You

Order Bump

A one-click checkbox that adds a chosen product to the order, optionally at a discount.

Product ID

A simple product or a single variation. It is offered only while in stock and not already in the cart.

Badge
Default Special offer

Headline ({product} = product name)

Default "Yes, add {product} to my order".

Description

A short pitch under the headline.

Discount for this offer (%)
Range 0–90

Applies to exactly one unit, only while another item is in the cart and the bump's display conditions hold.

The added product stays at quantity 1 in the cart, like a sold-individually product. If the offer can't be added, the shopper sees "This offer is not available."

Pick a low-cost, high-margin add-on that complements most orders, such as gift wrap, a care kit or an extended warranty.

Product Recommendations

Cross-sells or upsells of the products in the cart, each added with one click ("Add"). Settings: Heading (default "You may also like"), Products (Cross-sells (default) or Upsells, set on each product's Linked Products tab) and Products to show (1–6, default 3). Only simple, in-stock, visible products not already in the cart are shown.

Advanced Order Summary

Items with thumbnails and quantity badges, every total, and a collapsible summary on phones. Settings: Heading ("Order summary"), Show product images (on) and Start collapsed on phones (on).

Free Shipping Progress

How much more to spend for free shipping, from your shipping zone settings. It works when the zone has a Free Shipping method that requires a minimum amount, and hides otherwise.

Message ({amount} = amount left)

Default "Add {amount} more to get free shipping".

Message once reached

Default "You have unlocked free shipping!"

Show a progress bar
Default On

Guarantee · Benefits · Testimonial

Guarantee

An Icon (default Shield, from the step icons), a Title ("30-day money-back guarantee") and Text ("Not happy? Return it within 30 days for a full refund.").

Benefits

Benefits (one per line), each with a check mark; the first 12 lines show. Default: "Free returns within 30 days", "Secure, encrypted payment", "Fast, tracked delivery".

Testimonial

A Quote, a Name (default "A happy customer") and Stars: None, 3, 4 or 5 (default 5).

An opt-in checkbox for news and offers, saved on the order.

Checkbox label

Default "Keep me updated with news and offers".

Checked by default
Default Off

Many privacy laws require consent to be opt-in. Leave this off unless you are sure.

The choice is saved on the order and shown on the order screen as "Marketing consent: Yes/No". It's recorded only when the shopper actually saw the checkbox, so a hidden checkbox never records anything.

Cart extras

Thank You extras

Order Status Message

A different message for Paid ({name} and {order} allowed; "Thanks {name}! Order {order} is confirmed and we are getting it ready."), On hold (e.g. bank transfer), Awaiting payment and Failed or cancelled.

Downloads

The order's downloadable files with expiry dates (heading "Your downloads").

Delivery Details

Method, address and, with Show the customer's order note (on), the order note (heading "Delivery").

Additional Order Details

Answers to your custom fields marked "Thank You page" (heading "Additional details").

Order Recommendations

Upsells and cross-sells of the products just bought, linking to each product (heading "Complete the look", Products to show 1–8, default 4).

Support

Heading "Need help?", a short Text, and your Email ("Email us"), Phone ("Call us") and Help page link ("Visit our help centre"). Available on every page.

Personal details (addresses, downloads, the customer's name) show only to the order's own customer.